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Bachelor of Commerce in Marketing Management

BComMM - FT - 2024 - Intake 1 - Year 3

Bachelor of Commerce in Marketing Management - Year 3

Course Name Textbook Name Module Type Module Class Module Code Edition Print ISBN Ebook ISBN Publisher Textbook Requirement Type
Business Management 3B Making Sense of Change Management Core Core COBMB3 5 9780749496975 n/a Jonathan Ball Required.
Marketing of Services Services Marketing Core Core COMSA3 4 9781526847805 9781526847812 McGrawHill Required.
Product and Promotion Management 3 Product and Price Management Core Core COPPA3 1 9781485129400 9781485129417 Juta & Co Required.
Retail Marketing Retail Marketing Management Core Core COMRA3 2 9780273655114 0000000000000 Pearson Required.
Strategic Marketing Strategic Marketing Core Core COSMA3 3 9781485130826 9781485130833 Juta & Co Required.
Business Ethics Business Ethics Core Fundamental COBEA3 1 n/a 9781947172579 OpenStax (Open source) Required.
Research Data Collection and Analysis Research matters Core Fundamental CORCA3 2 9781485132103 9781485132110 Juta & Co Required.
Research Design Research matters Core Fundamental CORDA3 2 9781485132103 9781485132110 Juta & Co Required.
Research Final Project Research matters Core Fundamental CORFA3 2 9781485132103 9781485132110 Juta & Co Required.
Research Literature Review Research matters Core Fundamental CORLA3 2 9781485132103 9781485132110 Juta & Co Required.
Work Integrated Learning (Commerce) No Prescribed Textbook Core Fundamental COISA3 n/a n/a n/a n/a Required.