Eduvos Textbook List

Bachelor of Commerce in Marketing Management - Campus Full Time

BComMM - FT - 2024 - Intake 1 - Year 3

Bachelor of Commerce in Marketing Management - Campus Full Time - Year 3

Course Name Textbook Name Module Type Module Class Module Code Edition Print ISBN Ebook ISBN Publisher Textbook Requirement Type
Business Management 3A Strategic Manage: Conc & Cases Core Core COBMA3 17 9781292441405 9781292441351 Pearson .
Business Management 3B Making Sense of Change Management Core Core COBMB3 6 9781398612853 No eBook Jonathan Ball .
Marketing of Services Services Marketing Core Core COMSA3 4 9781526847805 9781526847812 McGrawHill .
Product and Promotion Management 3 Product and Price Management Core Core COPPA3 1 9781485129400 9781485129417 Juta & Co .
Retail Marketing Retail Marketing Management Core Core COMRA3 2 9781405870313 Pearson .
Strategic Marketing Strategic Marketing Core Core COSMA3 4 9781998963317 9781998963324 Juta .
Business Ethics Business Ethics Core Fundamental COBEA3 1 9781680922837 TBC OpenStax (Open source) .
Research Data Collection and Analysis Research matters Core Fundamental CORCA3 2 9781485132103 9781485132110 Juta & Co .
Research Design Research matters Core Fundamental CORDA3 2 9781485132103 9781485132110 Juta & Co .
Research Final Project Research matters Core Fundamental CORFA3 2 9781485132103 9781485132110 Juta & Co .
Research Literature Review Research matters Core Fundamental CORLA3 2 9781485132103 9781485132110 Juta & Co .
Work Integrated Learning (Commerce) No Prescribed Textbook Core Fundamental COISA3 n/a n/a n/a n/a .